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2012 Bible Study Expo

11 May

Join me live, online – May 17th from 1-5 PM Central Time for the 2012 Bible Study Expo at BibleStudyExpo.com!

I’ll be interviewing 15 Bible Study Book Authors from 13 Christian Book Publishers plus we’re hosting Facebook & Twitter parties, Free Book Give Aways & More! All available to you for FREE at BibleStudyExpo.com!

Bible Study Expo

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Press Release: Speaker Training – 5 Keys to Increase Visibility and Bookings

4 Feb

Getting speaking engagements in the Christian market, churches and at faith-based organizations is getting increasingly competitive, according to new findings by WomenSpeakers.com, the largest online directory of Christian women speakers in the world.

“There are lots of speakers available to planners, but there is a trend toward booking from inside the organization instead of hiring out,” said Marnie Swedberg, speaker trainer and web hostess of WomenSpeakers.com. “Motivational speakers, inspirational speakers and women Christian speakers who want to stay busy and booked need a strategic plan.”

The great news is that there are still tens of thousands of speaking engagements being awarded to outside speakers each year. Those who are strategic about their positioning will secure the most bookings.

“Getting prime visibility online is key,” said Swedberg. “Also, speakers need to increase their media value, improve their presentation skills and try to get a book written and published in their own field of expertise. These are the ways to increase your chances at being chosen to speak at events, meetings and conferences.”

Swedberg offers five tips that motivational speakers, inspirational speakers and business speakers need to address to get more speaking engagements.

1. Be everywhere. When your name comes up as a potential speaker, how easy is it for a meeting planner, event organizer or speaker bureau to find you? Do they already have your one sheet? Have they received an email from you in the past six months? If they do a Google search, will they see your home page or a glowing media article about you at the top of the results page? Or will they see your competitors’ sites? One proven way to get found on search engines is to register with reputable online directories like http://www.WomenSpeakers.com.

2. Be Internet and media friendly. Once a meeting planner, event organizer or speaker bureau finds your website, how easy is it for them to find your media page? Make it super easy to find and download your topics, media/speaking experience, demo clips, full color professional photo and contact information. Planners, media producers and speaker agents are super busy. They don’t have time to hunt for the information they need.

3. Be hot on the spot. During your first interaction with people — by phone, on the stage, or in an elevator — speak in sound bites that make every minute matter. For example, when you hit the stage, you have 90 seconds to make an impression. You must communicate: “I am your partner. I respect your time. I am prepared. I empathize with you.” You have mere minutes to focus wandering minds, gain the audience’s commitment to stay involved and generate group laughter. There is a free training on how to speak in sound bites available at http://www.marnie.com.

4. Be well-referenced. We live in a society that requires social evidence before people will believe anything. Use your LinkedIn profile to easily capture letters of recommendation. There’s an easy way to do this. Write a recommendation for your connections whenever you have something genuinely complimentary to communicate. The LinkedIn system automatically asks the recipient to respond in kind. Many people do. Since these quotes are intended for public view, there is no need for additional permissions. Plus, you have instant access to their professional title and photo. Marnie’s free resource, SANE: Social Networking Success in 15 Minutes a Day, explains how even the busiest speakers can find time to drum up business in this manner.

5. Be published. It is common knowledge that published authors get booked for more paid speaking engagements than those who have yet to publish a book. The simplicity with which one can be published is a much better kept secret. Marnie’s book, eBooks: Idea to Amazon in 14 Days, outlines the steps she took to move an idea from her client to the Kindle store in 14 days and into paperback version on Amazon in just 14 additional days.

About Marnie Swedberg

Author, speaker and experienced media guest Marnie Swedberg is web hostess of the largest online directory of Christian Women Speakers in the world, featuring over 1,400 speakers. She developed this site to serve the thousands of women’s ministry leaders in her mentorship program at Marnie.com. She is the author of the book series “The Marnie Method for Super Busy Women,” and the host of “Marnie’s Friends,” an online radio talk show providing practical, doable, fast and effective solutions to the challenges busy women face every day.

For information, go to http://www.WomenSpeakers.com

Contact:
Michele Reynolds
877-774-6986
http://www.Marnie.com/media.php

Speaking Fees

28 Jan

What is a typical speakers fee? How much should you charge?

According to Patricia Fripp, CSP, CPAE, there is no national list or organization that posts speakers rates. She says, “People get paid for what they say, how and where they say it, and sometimes just for who they are. Speakers can earn anything from $25 on up to $100,000 for the top celebrity of the moment.”

As a speaker myself, and in working with thousands of event planners and speakers over the years, I know that many church groups are mentally not prepared to pay a speaker. They are used to hosting “in-house” speakers, gals who attend their own church or are missionaries in whom their church has invested. These speakers provide presentations at no cost, as it should be, because, basically, they are family. They are involved in a mutually beneficial relationship, thus a fee is over-the-top.

But, when a church brings in a speaker from the outside, they should pay her. One idea is ask the committee to add $1 or $3 per person to ticket price or suggested donation, to pay for her travel and time.

No matter how you slice the pie, when speaking at smaller church events, you will always be doing it for love and not money! Having said that, here is my best advice for answering the scary question, “How much do you charge?”

1) Decide how much you need.
Are you earning your livelihood from speeches? If so, and you take an engagement that doesn’t pay, you may have to pass up an engagement that does. Think about this in advance, because you will need to honor your commitment, no matter what else comes along. How many paying engagements, at what rate, do you need? Can you afford to do some pro bona (free) engagements?

2) Who is paying your fee?
If you try to charge a church a corporate fee, you’ll offend people. Every market sector has its own standards for engaging and paying speakers. Even within a sector, working with a small group for a local event is radically different than working with a team who is planning a convention or national conference.

3) Do you have multiple stream of income?
Book authors, professional service providers and others often earn far more from secondary income streams than from their speaking fees. Many such speakers accept engagements for free or low fees in exchange for the opportunity to meet that audience in person.

4) What is your experience level?
When you are just starting out, I encourage you to speak for free for a while. You can learn, polish and improve very fast if you are willing to do this! Consider it an educational expense. If you went to college to learn public speaking, you’d be spending $12,000-$30,000 a year for that education.

Having said all this, when I am personally asked, “How much do you charge?” my standard answer is usually the same. I say, “I try to be as flexible as possible. How much did you pay your speaker last year?” or, conversely, “How much do you usually pay speakers? If at all possible, I would like to work within your budget.”

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Join WomenSpeakers.com today!

Easily Obtain Quotes & References!

24 Jan

Social evidence is absolutely required by today’s savvy Internet shoppers. Whether you are promoting a business, a new book or your own speaking availability, you need your web pages and marketing pieces sprinkled generously with glowing reviews, but you don’t have to go begging for quotes and references any more!.

Email is the old standard and it still works like a charm, but social networking sites provide far faster and less painful “collection” options than even email. Here are a few super simple suggestions for starters:

1) At LinkedIn.com, get in the habit of giving compliments (quotables) anytime you can sincerely do so. Imagine your words appearing on someone else’s marketing materials, and make them that good! (Again, of course, only if you truly mean it!) The beauty of doing this at LinkedIn, as opposed to other social networking sites, is that the person you recommended in automatically “prompted” to give you a return quote, if they so desire. Sometimes they do, making it unnecessary for you to even ask.

2) At Facebook.com, send an email request to some friends who have benefited from that specific aspect of your life/work. My son, Mark, is starting a personal fitness coaching business. His well-written email generated several outstanding quotes from former members of teams he has coached.

The beauty of capturing reference letters and quotes from social networking sites is that a) you have permission without asking for it (since anything posted at these sites is free to use, with credit given) and b) you have access to the referrer’s photo, and posting that adds even greater value to the quote.

Hope this helps! Happy reference hunting!

Marnie

Ministry Burn Out: What It Is & How To Avoid It!

8 Jul
Join me and Tracie Miles

Thursday, July 15th

1-2 PA, 2-3 MT, 3-4 CT, 4-5 ET

on Blog Talk Radio

or at (646) 727-2510

Click HERE for Training Notes.

Tracie Miles, Ministry Burn Out: What it is & how to avoid it!

Tracie Miles is an expert in stress management, teaching people across the nation how to avoid burnout in all areas of life, including the high calling of ministry. Tracie is a speaker and writer for the nationally known Proverbs 31 Ministries.

Stay in touch with me (Marnie) via:

Branding Like the Big Boys with Laura Lopez

7 Jul
laura lopez, branding with the big boys Join me and Laura Lopez

Thursday, July 8th

1-2 PA, 2-3 MT, 3-4 CT, 4-5 ET

on Blog Talk Radio

or at (646) 727-2510

Download the training notes HERE.

Do you need branding advice? Laura is an expert in branding and marketing. As a former VP of Marketing at Coca-Cola, she has traditional experience, and as an award-winning author, trainer and speaker, she has applied those concepts more broadly. Join us for an hour of training that can help you move from where you are to where you want to go.

Stay in touch with me (Marnie) via:

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