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Radio Interview: What To Do Before You Get on the Radio

23 Feb

The most frequently overlooked opportunity by inexperienced media guests is the ability to maximize your radio interview as a platform for marketing yourself or your services in the days and weeks leading up to the event. Instead, most guests place all of their hope and expectation on the instant reaction of their target audience once they get on the radio.

While you must aim for immediate success with your live audience during your radio interview, you also need to make sure that your listeners have the chance to see you, think of you and buy from you before, during and after your on-air minutes.

Anytime you are booked to get on the radio or to do a TV, news, blog or magazine interview, you have been gifted with numerous publicity opportunities, many of which occur prior to the radio interview or publication date.

Radio InterviewWhile your actual appearance is important, of course, there are priceless days between the date you confirm the booking and the official date you get on the radio show.

Traditional stations neither charge you, nor pay you to appear on their show. It is a mutually beneficial exchange in which both parties receive value. Yet, if you were to take advantage of one of the many shows that do offer paid placement, you’d pay hundreds or thousands of dollars for a five minute segment, depending on the market.

What is important to understand is that your show appearance, as valuable as it is, is not the most important thing that is happening here. It is just the tip of the marketing iceberg.

Following is a list of marketing activities you can do before your radio interview to maximize your media appearance.

1. Involve your social networks. As soon as you are booked, invite your connections to enjoy your news. Post a note like: “Celebrate with me! Just got booked by CNBC to do a segment on Busy Women. So honored!” You can bet that a comment like that will generate questions about how, when, where and what.
2. Create at least one blog post about your upcoming appearance. If you have a chatty-style blog, provide the details about how you got invited, when you go, etc. If you have an information-type blog, post new segments featuring your expanded talk points. You cannot possibly give all the details in a short radio interview. Give the rest of the facts, in advance, on your blog, then drive radio listeners to your site.
3. Add a sign-up option. If you don’t already have a way for guests to your site to register their email address with you, do that now! Once listeners arrive at your site, you want to make a life-long friend! To do so, you need their email information. The best way to get this is to provide a free report about the topic you will be sharing on the air. Use notes from your blog to generate this report and give it away to any one who gives you their email address.
4. Write an article. Once you’ve created your report, you are in a great position to reformat it and send it off to your favorite ezine, magazine or online article site. In the report and article, do not mention the radio interview and be sure to format it according to the appropriate submission guidelines.
5. Send an email blast out to your list. Before the show, on the day of the show and following the show, let your list know what’s going on. Keep your messages short and focused on the subject of your upcoming appearance. (ie – The first paragraph can touch on the interview details followed by one paragraph about how they can access your new book, new service or coaching expertise. Shorter is better.)
6. Post updates to your social networks. Mention any interesting aspects of your preparation, like: “Gearing up: Just booked my flight for my CNBC appearance on 3/10 about Super Busy Women.“ Remember: The average social network member has under 200 connections. Most only dream of having the opportunity you now describe. They are interested in the process, and in you, which is why they allowed the connection.
7. Prepare. If you haven’t already taken soundbite training, do it now at Marnie.com. Be sure you are ready to maximize your radio interview minutes. So many guests finally get on the air, only to flounder and fail. Don’t be one of them!
8. Be a pro. Let the facts be the facts, so your followers, interviewer and listening audience can relax and enjoy you. Anytime you stretch the truth, make up facts or boast about yourself, you lose friends… on and off the air.
9. Mention it. In conversation, people often ask about our current projects or activities. When they ask you, mention your upcoming radio interview. They want to know! They need something fun to talk about with their co-workers at the water cooler tomorrow or at the park with their play group. Be the hot topic they can’t wait to share. As in your email, share a bit about the interview followed by an elevator pitch about your area of expertise.

A radio interview provides the opportunity for you to focus wandering minds on your uniquely powerful approach to a problem or concern many people face. You are the expert. You or your resources are available every single day to help them solve their problems, not just the few minutes you are on the air. You are always there.

Use the “news” about your upcoming radio interview to remind people of your availability and resources. It is fair, fun and financially rewarding. Plus, your family, friends, fans and followers will feel honored to get sneak peeks into this exciting part of your life.

Easily Obtain Quotes & References!

24 Jan

Social evidence is absolutely required by today’s savvy Internet shoppers. Whether you are promoting a business, a new book or your own speaking availability, you need your web pages and marketing pieces sprinkled generously with glowing reviews, but you don’t have to go begging for quotes and references any more!.

Email is the old standard and it still works like a charm, but social networking sites provide far faster and less painful “collection” options than even email. Here are a few super simple suggestions for starters:

1) At LinkedIn.com, get in the habit of giving compliments (quotables) anytime you can sincerely do so. Imagine your words appearing on someone else’s marketing materials, and make them that good! (Again, of course, only if you truly mean it!) The beauty of doing this at LinkedIn, as opposed to other social networking sites, is that the person you recommended in automatically “prompted” to give you a return quote, if they so desire. Sometimes they do, making it unnecessary for you to even ask.

2) At Facebook.com, send an email request to some friends who have benefited from that specific aspect of your life/work. My son, Mark, is starting a personal fitness coaching business. His well-written email generated several outstanding quotes from former members of teams he has coached.

The beauty of capturing reference letters and quotes from social networking sites is that a) you have permission without asking for it (since anything posted at these sites is free to use, with credit given) and b) you have access to the referrer’s photo, and posting that adds even greater value to the quote.

Hope this helps! Happy reference hunting!

Marnie

Making Your “On Air” Minutes Matter

29 Jul
Join me and Liam Renton
Thursday, August 5th1-2 PA, 2-3 MT, 3-4 CT, 4-5 ETon Blog Talk Radio

or at (646) 727-2510

Training notes coming soon.

Liam Renton, Making Your On Minutes Matter

When fighting for the worlds attention, how do you achieve cut through amidst every other media outlet, Ipod & cell phone that offers content to the fingertips of your potential listener. Liam Renton is the Program Director at 96five & the host of Australia’s Hot 25 countdown heard on over 400 stations across Australia. Liam believes that content is definitely King and if you’re not on – your game people wont listen, because they have options.

Stay in touch with me (Marnie) via:

Talk Radio Business

3 May
Talk Radio Business Have you been using tele-conferences for business? Are you curious if switching to a talk radio business venue might be better? Lisa Voorhies, a Qualified Speaker at WomenSpeakers.com captured Marnie’s insights on the topic during a telephone conversation on the topic.
Click HERE to listen to this 15 minute interview
or
Click HERE for the Author Training referred to during the call.

In this conversation you will learn:
– Why to market it as a teleconference, even if it’s a radio show.
– Listener options at BlogTalkRadio.
– The radical archive listenership flip from teleconference to online radio show format.
– Archive options with blogtalkradio.
– Skills required to launch a blogtalkradio show.
Bonus:
– How to think about “extra” opportunities that don’t fit the structure of your daily responsibilities/routines.
– How non-author speakers can write a book.
Clarifications:
1. Marnie’s shows now enjoy more listeners than did her teleconference calls, but most listen online vs. on the phone.
2. If you are part of the Leadership Club and have a question, email it in HERE. You will receive a reply with the link to the answer, or, asap, Marnie will schedule an interview with an expert, or one where you get to interview her on a topic of her expertise, like the one featured in this blog post.

Not a member? Join HERE!

Stay in touch with me (Marnie) via:

Talk Radio Business: Hosting a Blog Talk Radio Show

22 Jan

These questions are from Lynnette:
1) Could you share with me three positive points to why you are using it? I think this is answered in this interview with Ministry Leader, Ann Dunagen, as she asked me about my experience and reasons for hosting a BTR show. Listen in here: Hosting Your Own Blog Talk Radio Show

2) What day and time seems to be best? That is different per audience, but we selected a time that seemed feasible for my schedule, week after week, as well as a time when our statistic’s report showed peek online activity on our sites.

Hope this helps! God bless!

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