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How Marnie Invites Expo Guests

12 Jan

First and foremost, you are most likely to be “found” and thus have the chance to be invited if you follow the steps posted below. This is how 75% of our guests are selected.

The other 25% of our guests are found through targeted keyword searches at a), b) or c)

The key to being found in these queries is to be a highly visible expert in your field.  Thus, out of all the people who are vying for top spot, you get it, because you deserve it.  Landing this position in search results requires a lifetime, pro-active approach to your topic.

By following the steps below, you increase your chances of “being found” exponentially. However, your goal is most like to be found by more than just us! In the long run, you need to become “the expert” in your specific niche.  When someone is looking for a guest on that topic, they should see you everywhere – Google, LinkedIn and It all works together.

Pick Me! Pick Me!

#1 – Become a Facebook or Twitter party hostess at an upcoming expo. Be a pro communicator there first.
#2 – Develop your expertise, examples and topic until you become a published professional in at least one of the 12 life zones.
#3 – Pitch your training topic to our weekly radio talk show, Marnie’s Friends. To succeed at this stage, first study the Show Guidelines. Scroll to the bottom for guidelines.
#4 – If you get invited, over prepare. Put together excellent talk points, learn to speak in sound bites, practice your illustrative stories, take Media Training. It is important that you do a great job on this interview, even if it is your first. We rarely host the same guest twice, so this is a one-shot deal.
#5 – If you show up professionally and provide quality material delivered with polish, you will automatically be considered for upcoming expos.

As a mentor, I don’t just “host a radio show” or “host expos,” I mentor everyone with whom I work. My goal for you is manifold. I exist to:

  • encourage you
  • train and equip you
  • connect you
  • promote you and then
  • launch you out onto your own

The most blessed stage of my work is when I get to sit back and watch you surpass me in skill, influence and delight in life.

Thank you for the opportunity to sow into your life and ministry. It’s my honor!

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Media Strategy I: 2012

12 Jan
Media 2012

Media 2012

I taught myself media after my 1st book came out with St. Martin’s Press back in 1996. I’d expected, like most 1st-time authors, that the publisher would do all the PR, but that didn’t happen. So, I bought books, read articles and took some training then ran my own PR campaign, booking myself on dozens of TV and radio shows nationwide.

Since then, I’ve provided online training for those who want to do their own media, either to retain control or to save money – both of which are great reasons, by the way.

My personal tip for your media success in 2012 is to know yourself! If you are 100% comfortable with who you are, who you are here for and how your message will change their lives for the better… then, with a little training, you can get yourself booked on the majority of shows in your genre.

So, #1 – know yourself!

The 2nd media tip I want to share is from Sandra dee Robinson, who is another one of my fellow-presenters at the, which airs live Jan 14-22, 2012.

Sandra is an actress, speaker, radio host and founder of Charisma on Camera Media Training Studio, helping professionals from all walks of life establish their “Visual Brand”.

What would you expect to hear from a visual brand expert? Maybe, “Practice, practice, practice! Get it all perfect before you go live!”

Sandra Dee Robinson

Sandra Dee Robinson

That’s not what Sandra says! She advises, “Forget about perfection…   After all, we are drawn to the brokenness in each of us. That is what makes us human… So before you procrastinate another day … Waiting for that last 10 lbs to drop off before you shoot your video, or rewrite your bullets points of your message ONE MORE time..   Give your self a break.. Share your message, be present with your audience. Don’t worry about stutters, or pauses.. We need to know that you are like us, even if you are the expert we are looking for!  You see, it’s your presence, not your perfection, that we will love!”

You can learn more from Sandra at her website and at  And, of course, there’s all kinds of media training available in the Media Zone at as well. And, like we’ve been saying,

If you want different outcomes in 2012, you have to change you behavior. What, exactly, are you going to do differently with the media in 2012?

Get a plan. Work your plan!

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