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The Transformation Equation

20 Jul

Just as a transformer reduces a vast amount of energy into something small enough to be viable, so you have the ability to reduce your “big dreams” into simple realities. Consider the following inventions:

transformation transformation
transformation transformation

Each began as someone’s dream and was transformed from idea to reality.

All inventors honor the first three steps below. Those who become profitable honor all five. If your goal is to transform your dream into a reality, then here is how to proceed:

  1. Document it. Write everything down. Envision, play with it, make your dream concrete, at least on paper.
  2. Research it. Find out what is already known about it and what remains to be discovered. Research the missing links.
  3. Test it. Make a prototype. Find its strengths and weaknesses. Polish and perfect.
  4. Protect it. File a patent so others cannot legally steal your idea.
  5. Market it. Allow the public to participate in your transformation.

What is YOUR big idea today? At what point in the transformation process are you now?

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Busy? Learn How to Create a Good Pitch Fast!

18 Jul

speed networkingI’ll be the guest speaker at a speed networking event for busy internet marketers (Mpls, MN) in a few weeks and have been re-thinking my “pitch” — you know, that 30 second blurb that helps others understand who you are, what you do and why they might care. Tomorrow, join me and Lisa B. Marshall for a live, online, hour-long training during which you will actually write your pitch plus learn:

  1. The purpose of a good pitch.
  2. The components of a good pitch.
  3. How to practice your pitch.
  4. How to modify your pitch.

Download the Training Notes Here.

Here’s my “rough draft” pitch going into tomorrow’s training:

“Hi! I’m Marnie Swedberg. I mentor thousands of leaders from over 30 countries via my online mentorship program, live presentations and Google #1-ranked websites. I’m a media expert and speaker, an author, trainer and group coach in the 12 life zones. Mostly, I help goal-getters get unstuck fast in order to get back on track. You can learn about it all at my website at”

I’ll be curious to see how Lisa “reworks it” during the live show on Thursday. When you get your pitch polished, post it below and we’ll provide feedback!

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Here’s to Rabah!

16 Jul

In Genesis 9:1 God uses the word “Rabah” when telling Noah to be fruitful and increase. Rabah means:


  • enlarge
  • excel
  • exceed
  • abundance
  • authority

I like to think of that instruction (which, by the way, still applies to us) as our ticket to

  • productivity
  • prosperity and
  • power filled living.

Join me and Andy Robbins on August 2 for a full-hour of training on Wealth-Building God’s Way. And, if you haven’t already, be sure to take the Success Principles Intensive Training so you can know for sure that you are walking in the fullness of all God created you to be, do and receive.

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Shoe Manufacturer Needed

13 Jul

Despite the wonderful healing that I am experiencing in my left foot (see blog here), I still have medium-high arches that need tender care.

I have had a dream for over a decade now for a line of shoes that would provide the kind of arch support that I need – but more importantly, the arch support that is needed by many women. shoe manufacturerI’m serious! There are millions of women, like me, who walk through shoe stores–feeling the arch-zones of shoes and ruling out 99% of them due to lack of arch support. Inserts are OK, but they slip around, show when wearing sling-backs and simply don’t work in many shoe designs.

What is needed is a line of shoes that will meet the needs of an aging population of women: women who want to wear nice shoes but need a bit more arch support than is being provided. There is money to be made here for some savvy shoe manufacturer!

If you know of a shoe manufacturer who is seeking a brand new product line, tell me. I have saved samples of several shoe designs that I’ve saved through the years, designs that were just perfect and would be a good starting point. I would be truly excited to find a company that would be interested in considering this idea.

Hey, what’s YOUR big idea?

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4 Reasons Businesses Love Social Media Strategies

6 Jul

According to Chris Horton, there are four key reasons why social media works great for promoting businesses:

1. Amplified Messaging. You type or video record it once and it gets viewed multiple times. You can use it to educate, entertain or enlighten.
2. Deeper Engagement. Instead of being a talking head, you get the chance to reply, interact and be real.
3. Efficient Brand Management. You get to define how you are seen, respond directly to input and ideas, and redefine your brand as needed.
4. Real-Time Analytics. Instant click-through counts either confirm or reject your communication method, which is far less costly than running an ad campaign and waiting days or weeks for results.

I loved this stuff and wanted to share it with you. To read Chris’ own words, visit his blog at Thanks, Chris! Find Chris at Twitter: @chrshorton

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Managing Strategy I: 2012

13 Jan

As the manager of myself, our home, our family restaurant, retail store, espresso café and a conglomerate of websites, I love the phrase, “Managing to Succeed.” In fact, I have an entire training modules with that title over at

Managing 2012

Managing 2012

During this blog, however, I’m going to share with you a bit of advice given by Elinor Stutz, CEO of and the author of, “Nice Girls DO Get the Sale” and “HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.”

Elinor’s tip could also fit into the media section, but I placed her in the management zone here because she encourages us to “work backwards” toward our main goals and that is definitely a management skill!

Even before that, though, she encourages us to answer these questions:

1st. List your target goals for 2012 and beyond.
Next, and here’s a list of questions,

Of all the milestones:
– which appeal to you most
– which are the easiest to implement
– for which are you willing to self-educate or get help
– for which will you take calculated risk
– for which are you willing to admit something didn’t work correctly and try again
– for which are you willing to not give up?

Finally, she advises that when you are ready, you should, “Reach for the Distant Star! You know in your heart that special project you wish to accomplish but seems unattainable. Reach for that distant star, by working backwards creating a list of major milestones to be accomplished until you are at present day.”

She continues, “Success means making a commitment to education and self-improvement. Quitting is not an option but reinvention is. Be willing to always examine what is not working well, tweak and improve upon. By maintaining the long-term vision and milestones, you will always have a working plan in place to be followed every working day. In this manner, you will reach that distant star more quickly and effectively. Others will watch in amazement believing that for you it was all a Smooth Sale!”

That was our #1 2012 Managing Tip from by Elinor Stutz, CEO of so you can break out of your same-old behaviors – same old outcomes. Make a commitment to better self-management in 2012 and start working on it today!

Christmas Chaos Due to a New Baby, New Business or New Responsibilities?

5 Dec

Every Christmas is unique and “1st Christmases” can be pretty traumatic. Losing someone makes a holiday especially hard, but even good things can add unexpected difficulties and drama.

For me, a few “different” years included:
1983 – 1st married Christmas
1986 – in our new house, 8.5 months pregnant
1988 – a toddler and 3-month old baby
2002 – 1st year owning M&K Takeouts
2006 – 1st year owning Soulutions
2007 – 1st year without my dad

While the first Christmas after a farewell was painful, and adding a baby to the mix delightful, my most intense Christmas’ came after adding each new business. The first year we owned M&K I managed to get a tree up with lights on it, but that was it. The entire decorations that year were: a) visors hanging all over the tree (the personalized ones we bought each staff member as their Christmas gift) and b) any ornament I was gifted during the season. I’d unwrap it and excitedly add it to my otherwise pathetic tree!

The first few years of owning Soulutions were almost worse, because Christmas had to start in February (buying goods for the next fall), intensify through May (when we went to shows for final Christmas buying), escalate in July (as the products began arriving in the store), overwhelm me in September (at which point the entire store had to look like Christmas) and then hum through December 25th on high octane as shoppers met their Christmas list needs.

After decorating 12,000 square feet, the last thing I felt like doing was decorating my own house.

But, not any more! Now it’s all fun again.

If you are juggling both Christmas and any “new thing” this year, give yourself permission to be a one-year-old! Relax into the festivities and traditions that make sense for you, and let the rest go. Don’t worry, Christmas will come again and with it the opportunity to catch the rest of the things you love.

Merry Christmas! Enjoy the season, and focus on the reason we do what we do! Marnie

PS – How’s that list coming? Check the Easy-to-Beat Christmas Planner for 2011 to be sure you aren’t missing anything important to you. Remember: A list like this is a starting point, intended to be personalized! Don’t ever, ever, ever let a list put on you on a guilt trip!

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